Economies and businesses across the world, across sectors, are facing huge distress due to Covid-
19 and from all appearances, this impact will likely last at least a few quarters. It is clear that firms
are in for tough times, a survival threat for many and a chance to re-arrange the industry league
tables for others – how can the CFO play a super-charged role in the period to come?

For firms to survive the next 12-24 months, and emerge stronger, they will have to be agile and
nimble to capture emerging opportunities, as well as ‘meanly lean’ to ride out the financial stress.
Digital technologies can enable both agility and reduced cost base. These technologies are already
‘out there’ but require a dedicated, full-time CDO to stitch a cohesive approach. And, NOW is the
time to on-board a CDO.